As we all know, the world of computers moves at a fast pace so if you want to stay at the top of your game, it’s prudent to keep on top of the latest trends. Whether its large photo backgrounds or adventurous and interactive designs, here are our top 5 tips to make sure your website or blog stands out from the ever-growing and ever-computer-savvy crowd.
Keep it Big
When done well the large background photograph can do wonders for your brand. It’s a sure-fire way of capturing your audience and making your website instantly stand out, it is pleasing on the eye and can be as muted or as eye-catching as you wish. Of course, it must be done well so as not to detract from your text and accompanying message, but it is a trend we are seeing pop up everywhere so make sure your small images don’t get left behind. One designer to keep your eye on is Kerem Suer.
Keep it Simple
The age of complication and trying to wow with content and detail is well and truly over. These days, people crave simple, straight-talking design with a direct and immediate message. You want to WOW your clients’ eyes, without overloading their brains so make your landing page smart, instant and uncomplicated and you’ll be well on the way to increasing your client base. Check out the designer Beta Takaki for a great example of this technique.
Keep it Social
Social Media isn’t about to disappear into the ether anytime soon so make sure you’re up and on for the ride at the forefront of your game. If you want the best opportunity to get your name out there and shared, or perhaps the opportunity to send your story or product viral, ensure your badges stand out from the crowd. Take a look at some great icons here.
Keep it Interesting
Websites have moved on from the standard navigation bar that dominates a design. Customers expect more these days; more interest, more excitement, more interaction. Not to mention that users have become savvier so we no longer need to lay things out simply and instead, we can appeal to their more adventurous side. Concealing navigation bars, making your product interactive, encouraging a bit of play – all these things make the user’s experience more memorable. A great example of these design elements can be found on Bagigia.
Keep on Scrolling
These days, people haven’t the time to wait for pages to load or to click to the next page; they want things instantly and easily. With this in mind infinite (or lazy) scrolling is something you need to ensure you have. Users will get to the end of your product range and instead of having to click to the next page or wait indefinitely; more products will immediately load, creating the effect of a constant flow of information. Pinterest is a beautiful example of infinite scrolling at its best, where you cannot fail to be lulled into the constant stream of information so easily and quickly available.